Dan McMullan

Head of Communications

Transport for Greater Manchester

 “As a Director of Communications, I thought attending media training would not be too taxing, however, within thirty seconds my illusions were shattered. I spluttered; I evaded questions, and I failed to state my case simply and clearly.

Thankfully, Alford and the TRT team picked me up, gave me honest and forthright feedback, and stitched me back together again. My big learning point is I now have a renewed appreciation of the emotional pressure spokespeople face during live interviews.

I left the training with a number of critical points ringing in my head. Going on the media isn’t easy and that I must give my spokespeople more emotional support.

I’m more determined than ever to keep briefings for my spokespeople simpler and more focused on what we want to get from our media appearance.

I can’t thank you enough; so, all I can say is a humble Thank You for a thought provoking, testing and a hugely insightful day of training.

I’d wholeheartedly recommend TRT to any communications expert or business leader who wants to refine their media interview skills.”

Yours sincerely,

Dan McMullan

Head of Communications

Transport for Greater Manchester