How media training for health professionals is a must for anybody facing media scrutiny in the health industry.
“You got under my skin, I became angry, and I didn’t know how to respond!”
That is how one health professional said she felt during media training yesterday.
Imagine for one minute that you appear in front of a Commons Select Committee. Do you recall how Amber Rudd, former Home Secretary squirmed and looked uncomfortable? Well, yesterday 7 top health professionals were put through their paces in preparation for Scrutiny Meetings with their local authority.
What is a scrutiny meeting?
Scrutiny Meetings now use technology to screen proceedings live as a webcast. Meaning, it’s like being a guest in a live TV studio. The media can use your words or images to write a news story!
Health professionals have one significant obstacle to overcome – recognising why they need media training. As smart, articulate GPs, they are good with words. That is not the same as being media savvy.
Three quick tips to prepare for a scrutiny meeting:
- Prepare your presentation as if you are giving a TV interview. In other words, focus on robust substantive evidence and speak with passion.
Prepare three or four critical messages, and as you reply to questions weave in your points.
- Drop technical language. Speak in everyday language.
How The Media Training People can help you…
We are media training leaders with over 20 years experience in the field. Our bespoke training programme will help make the media your friend! We help top business people and board members of FTSE 100 companies understand how to handle their message with the media. We believe we can help you, but please do take the time to see our case studies from other influential business people from public and private sector industry.
Media training for your business – contact us today.
If you need help handling and mastering the media, do not delay! Don’t hesitate to think about what might be. Contact us today to discuss your needs. The Media Training People are here for you.
You can see more about our Media Communication programmes on the link below.