Are you ready for the unexpected?

Protect your image and bottom line. Talk to us today on 0114 287 3170.

Crisis Communication Training

 

Crises are fast moving and dramatic.

And when people’s lives are at risk, they’re emotional and stressful.

Crisis-induced pressure requires leaders to be visible and on message.

Which is why leaders leave our courses with a radically different mindset.

They experience a shift in thinking.  Effective crisis communication brings three benefits.

It is a vital tool for protecting your business.

It boosts stakeholder relationships.

And it’s a smart way to exploit a ravenous media hungry for information.

Identify

Areas where you can effectivley Communicate in a Crisis

Look

At your Crisis Communication strategy from a new point of view

Take

The proven steps to efficiently resolve any Crisis your business is facing

Turning a Crisis into an Opportunity?

Warren Buffet says “reputation is your most important asset”.

It’s critical in a crisis that leaders can convey they are taking control of an event. The secret is to apply crisis fundamentals in all their communication.

These secrets enhance leaders’ confidence, nurture and maintain relationships with investors and shareholders, and they protect your bottom line.

United Airlines

In April 2017, videos of a doctor being thrown off a plane went viral, yet United Airlines did not respond for 18 hours.

Grenfell Tragedy

In 2017, the UK Prime Minister gave a robotic, aloof and cold response to the Grenfell Fire tragedy.

KFC

In February 2018, KFC took seven days before issuing a valid statement about “Missing chicken.”

Communicate FAST - Speak with compassion

Build trust – be factual – never speculate and be concise.

Size Doesn’t Matter

What matters is having a compelling message and sharing it fast.

Stakeholders

Crisis communication is about speaking to your STAKEHOLDERS. That means the families involved, your investors, your customers and of course the regulators

Message

Imagine watching your leader sounding angry and looking frustrated on regional TV because they said the wrong message. Experiencing that type of pain is unnecessary.

Reputation

We are going to help you get your communication to your external audience’s right. That is because they hold your REPUTATION in their hands.

Customers

Remember, your reputation is the #1 intangible asset in your business. It is not visible on your balance sheet. But when your reputation faces pressure, it will affect your bottom line. How? Customers may cancel orders or investors may seek redress of funds.

Don't struggle alone

Expert guidance turns smart industry leaders into reliable crisis communicators.

Transformation

Empower business leaders with media-friendly habits. Leaders grow in four ways.

They realise clarity of message is the top priority

Even under crisis induced pressure, they'll feel more secure and capable

They’ll combine strategic communication with crucial business objectives

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They’ll know how to plan and prepare accurate messages FAST

Time to be Crisis Ready?

The Solution

Using a fictional scenario, executives will face a series of crisis media exercises. Delegates gain strategies for making fast, accurate comments. These responses are step one to influencing how the media tells your story.

Today, fast, factual communication is vital. News cycles are dead. People want information NOW. Leaders learn simple secrets to cope with crisis-induced pressure.

Take action today

Protect your bottom line, your staff and corporate reputation.

Here’s How We’ll Solve It

How to use the media to influence stakeholder perception

How to turn negative headlines into a positive story

How your company becomes the "trusted source of information."

How to craft statements dripping with human compassion

The proven 5 step formula for effortless crisis media interviews

Plus the 5 MUST have elements in every crisis statement

Fix My Crisis

Talk to an expert today.

Added Value

There’s a reason why big companies like Veolia, Synthomer, Redrow Homes, Lubrizol and Riverside Homes turn to Media Training People for help.

Your GAIN more than crisis communications strategy

w

Effective Communications

Leadership

Team Building

Transferable Speaking Skills

Message Development

Book your crisis discovery call

Get your crisis messaging RIGHT, the first time. Call 0114 287 3170 or email  susan@t-r-t.co.uk

Crisis Communication News

Crisis Communication – a tale of two sides…

A true tale of the power of crisis communication Two men took charge of two different crises One man’s reputation soared. The other man’s status plummeted. One man became a national treasure, while the other was hounded out of office. Why was Rudy Giuliani’s masterful...

Trusting your legal team in times of crisis.

In times of media crisis can you trust your legal counsel? Now you are about to yell, "Of course." And so you should, however, consider this point of view. Your legal expert has a blind spot, and it could cost you your reputation. Let me explain. Bill Clinton's legacy...