The Media is NOT your enemy!

The Media is NOT your enemy!

“The company director who uses other publicity material with The skill of the born salesperson will retreat in terror from heaven sent Opportunity…on TV or the radio.” [Effective Media Relations] The headline above might amaze or shock you. Surprising though it...
Media training for health professionals

Media training for health professionals

How media training for health professionals is a must for anybody facing media scrutiny in the health industry. “You got under my skin, I became angry, and I didn’t know how to respond!” That is how one health professional said she felt during media training...